Not in a Warby Parker, direct-to-consumer marketing-model sort of way, but from an engineering and product perspective. Schaecher, a marketing and branding expert, and Soldner, an industrial designer, had just finished bringing Bose wearables to market when they decided the sunglasses industry was ripe for disruption. (If you’ve never heard of Zeiss, talk to your optometrist or a photographer friend.) You see, Futuremood makes glasses that, as their website claims, “are proven to alter your state of mind,” which they purport to achieve thanks to tinted “Halochrome” lenses manufactured by legendary German lensmaker Zeiss. I know what you’re thinking: “Eli, I’m very familiar with mood-altering glasses - I filled three of them from a bottle of Cabernet last night!” Which is a good joke, but not the point of this story.

Soldner is, along with Michael Schaecher, the co-founder of Futuremood, a company that makes mood-altering glasses. That, as he tells it, was his first lesson in color therapy.

His symptoms quickly subsided, and within a few minutes he was back to normal. As players and parents gathered around him, one woman rushed out of the crowd and held a blue towel close enough to his face that his entire range of vision was swaddled in a soft blue light. When Austin Soldner was a boy, he had an asthma attack in the middle of a basketball game. Nota bene: If you buy through the links in this article, we may earn a small share of the profits.

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